Latest issue · October 12
Google Ads can now bill you for calls you miss
Twenty seconds on the line during business hours is enough.
Recent issues
The callback you finally made at 6 went to voicemail. He booked someone else at 2.
You saw the call, you meant to return it, and you did, at 6. By then the homeowner had booked whoever answered at 2, and you never heard a word about it.
A heat pump built for Iowa cold ships this fall. And most contractors still don't trust their AI.
Trane's first cold-climate heat pump for homes keeps full heat at 5°F. Most contractors using AI still don't trust it. Construction layoffs hit a record low, and Iowa heating help.
The Whole Pitch in One Sentence. And Why That's Enough.
You don't need a twelve-slide deck to explain what protects your phone. One sentence covers it, and the homeowner on the other end only needs that sentence to be true.
A2L installs won't forgive the shortcuts R-410A hid. And your next hire is probably already working.
A2L changeouts punish bad airflow and charge habits, construction unemployment hit a record-low 3.1%, and storm contracts that wait on the carrier are getting riskier.
The Calls You Miss During Your Busiest Month Are the Biggest Jobs. Here's Why.
When your phone won't stop ringing, it feels like proof the business is winning. It's also the week the biggest, most urgent jobs slide to voicemail, and here's why those are the.
Hiring across the country has been weak for a year. Construction kept growing.
U.S. hiring has crawled for a year, but construction just posted its sixth straight monthly gain. And a Cedar Rapids contractor walking off two jobs shows what wins the next one.
A $9-a-Month AI vs. a Dedicated Agent. Same Call. Here's the Transcript.
You've seen the ads for AI that answers your phone for a few dollars a month. So I ran the same plumbing emergency through a bargain bot and a dedicated agent. The gap isn't the.
A federal court upheld Iowa's limits on contractors and insurance claims. And the Fed stopped promising cheaper money.
A federal court upheld Iowa's limits on contractors handling insurance claims, and the Fed signaled cheaper money isn't coming soon. Both reshape a conversation your phone has.
Don't Take My Word for It. Here's the Number. Iowa Owners, Call It and Test the AI Yourself.
You have no reason to take an ad's word that an AI can answer your phone well, and you shouldn't. So, here's the number instead. Call it, try to trip it up, and judge it yourself.
Iowa cut jobs in July. Construction added more than any other private sector.
Iowa businesses shed 3,100 jobs in July, yet construction added more than any other private sector, powered by a Cedar Rapids building boom. National builder confidence tells a.